Nike has grabbed world headlines in recent weeks for hiring former NFL quarterback Colin Kaepernick — the man at the center of the debate over kneeling during the national anthem — to appear in its advertisements.
When Gabe Williams needs a reminder of why he left a cushy corporate job with Nike to become a sneaker entrepreneur, he just has to look down at his arm. From elbow to wrist stretches a dramatic rendering of a scrappy fighter facing a phalanx of armored soldiers led by a warrior wielding an axe. It’s a little David versus Goliath, and that’s the point.
Winning the race of life takes a lot more than a great pair of sneakers. Gabe Williams has found a way to help people get both. As a former director at Nike and a Fort Worth native, he has founded davi as not only a shoe but also a way to transform the sneaker industry in the name of social justice and good.
A Kickstarter campaign for davi shoes garnered $10,000 in 45 minutes. The founder of a new Fort Worth sneaker brand hopes to make a difference in the community one pair of sneakers at a time. Davi, a brand founded by TCU graduate and former Nike director Gabriel Williams, launched last week
Davi—billed as the "community impact sneaker"—hit the ground running by taking off on Kickstarter.